Western Silhouettes. Indian Soul.
Erayaa, meaning "fortune's favorite," is an Indian fashion brand created for those who love western silhouettes but want to stay rooted in Indian culture. Our identity reflects balance with clothing that feels global, yet familiar.
Our name represents belief, optimism, and confidence, and this philosophy carries through to our designs. Even our logo tells a story the "E" is inspired by Indian lettering, symbolising our cultural roots woven into a modern expression.
From Passion to Purpose
Erayaa was founded by a group of passionate individuals brought together by a shared love for fashion and design. What started as a desire to create clothing we genuinely wanted to wear soon revealed a gap in the market the western-style clothing that still honored Indian patterns, textures, and aesthetics.
We set out to create something different: thoughtfully designed pieces that feel modern, expressive, and rooted, without being inaccessible.
The Vision of Erayaa
Erayaa represents a mindset one of optimism, individuality, and quiet confidence. Each piece is designed to make you feel like the best version of yourself, grounded in culture and open to the world.
Welcome to Erayaa - fortune’s favourite.